Great Eastern Beauty - 2024 Golden Jewelry Innovative Design Competition Series

Group photo

Recently, the Great Eastern Beauty Golden Jewelry Innovation Design Competition, in collaboration with Shenzhen City Vocational College (Shenzhen Technician College), jointly a unique jewelry design and cultural exchange sharing event. The event was attended by the competition's chief planner Tang Dong, the competition's organizing committee secretary Liu Min organizing committee members Tu Jinchai and Li Huiping, Shenzhen City Vocational College's School of Jewelry Dean Chen Ming, Head of the Jewelry Design and Manufacturing Jiang Yao, professional teachers Wu Yaohang, Zhang Feifei, Ning Yilu, Fu Xi, Cai Ruilong, Hu Fan, L Jin, and more than 80 students from the School of Jewelry.

Activity site

Jewelry design is not only a perfect combination of art and craftsmanship, but also a convergence point of cultural heritage and commercial value. This event to convey the essence of Chinese culture through design, thereby inspiring students' awareness and creativity, while exploring the practical application of design in the modern commercial environment.

Liu Min, Secretary-General of the organizing committee of the competition

At the meeting, Liu Min, secretary-general of the organizing committee of the competition, shared "Chinese Power", focusing on three aspects: "Chinese", "innovative design", and "commercial application". He shared with the students how excellent design works can organically unify cultural value, artistic value, and value from creativity to the market.

Mr. Wu YaoXing, teacher of Shenzhen City Vocational College

Mr. Wu Yaoxing, a teacher from Shenzhen City Vocational College, with his profound cultural background and unique innovative perspective, provides students an in-depth interpretation of the innovative design application of Chinese culture. By meticulously analyzing traditional culture, he guides students to appreciate the vast and profound Chinese culture.

Interactive communication

As consumers' demand for personalization and cultural connotation continues to rise, design works integrated with elements of traditional Chinese culture are increasingly favored the market. This deep integration of culture and design not only caters to consumers' aesthetic needs but also significantly enhances the market recognition and loyalty of the brand, the brand stand out in fierce market competition. An excellent design work should not only highlight artistic value but also take market potential and commercial application into account, which is the core concept that this event hopes to convey to the new generation of jewelry designers. The students who attended the event expressed that they had gained a lot, not broadening their horizons on innovative design but also having a deeper understanding of the close integration of Chinese culture, modern design, and commercial application

Shenzhen City Vocational College, Jewelry Design and Manufacturing  Director Jiang Yao

Ms. Jiang Yao, director of the Jewelry Design and Manufacturing Teaching and Research Office of the School of Jewelry, Shenzhen City Vocational College delivered a speech, encouraging students to combine theoretical and practical learning methods to integrate innovative design with commercial elements. She emphasized that this would be of vital importance to their growth and looked forward to seeing them make greater progress in their future design careers and create more outstanding works.

Shenzhen City Vocational College, Dean Chen Ming of the School of Jewelry

Mr. Chen Ming, Dean of the School of Jewelry at Shenzhen City Vocational College, highly praised this event, stating, "The Eastern Gold Jewelry Innovation Design Competition has provided a rare learning and exchange platform for our students. Through such activities, students not only gain a higher understanding of innovation design also gain a deeper understanding of the close connection between design and business, thus laying a solid foundation for their future careers."

Tang Dong, the General Manager of the event

Culture is the soul, design is the expression, and business is the path to realizing value. Tang Dong, the general executive of the, emphasized in the concluding speech that the "Great Beauty of the East - 2024 Golden Jewelry Innovative Design Competition" is committed to building Chinese spirit Chinese values, and Chinese strength through the power of jewelry design. We hope to help jewelry designers find the best balance between culture, design, and business, and their talents on this platform, widely sharing creativity and experience. In the future, Great Beauty of the East will continue to promote the deep integration of Chinese culture and design in exploration and practice, providing more outstanding design talents for the industry, and contributing more wisdom and strength to the prosperity and development of the jewelry industry.